Ethic Atlas 110 Wheel Raw

Ethic Atlas Wheels: Redefining Excellence

Atlas wheels are designed with a singular purpose: to be the ultimate revolution in wheel technology. Engineered to achieve the pinnacle of mechanical optimization, they combine unparalleled lightness with exceptional strength, setting a new standard for performance.

Through meticulous research and innovation, the Atlas wheels have achieved the perfect balance of spoke count, thickness, and advanced manufacturing technologies. For the first time outside the ultra-premium Black Pearl wheels (from Ethic’s sister brand), Atlas wheels are crafted from 7075 full CNC aluminum—an unprecedented leap in wheel design.

To further enhance performance, the PU molds have been completely redesigned. The exclusive shape and profile, tailored specifically for Atlas wheels, provide unmatched lightness and comfort, ensuring an extraordinary riding experience.

Ethic Atlas Wheels: Lightweight Power to Redefine Possibilities

Key Improvements (vs. Ethic Incube V2 110mm wheels):

14% lighter (-28g): The lightest wheel in the world, by far.

Enhanced strength: Engineered to endure, without compromising on weight.

Specialized PU shape: Designed for superior performance and responsiveness.

7075-T6 aluminum: Aerospace-grade material for maximum strength and durability.

Atlas wheels are more than just a product—they are a statement of innovation, crafted for riders who demand the best. Experience the lightness, strength, and precision that push the boundaries of what's possible.